Market leaders in auctioning rough diamonds online

Diamdel is a global sales business and market leader in negotiating the sale of rough, uncut diamonds to small, mid-size and large manufacturing, retailing and trading business buyers using innovative online auctions. Diamdel is wholly owned by De Beers.

Originally established in Antwerp in 1964, Diamdel is located in the world's leading diamond centres with additional sales offices in Tel Aviv, Hong Kong, Dubai and a corporate presence in London. It is through our sales offices that Diamdel engages with more than 500 highly diverse registered businesses, as it seeks to maximise their access to rough diamond supplies at market determined prices.

Following essential and substantial restructuring in July 2007, a new strategy was conceived to reposition the Diamdel business for the future. On January 28th, 2008 Diamdel broke with 44 years of traditional direct sales and successfully concluded the diamond industry's 1st online auction sale of rough diamonds involving bidders from around the world. Since then, Diamdel has steadily developed a market leading capability enabling global sales of all categories of rough diamonds using a broad repertoire of auction designs, as part of its transformation into a market leader in its field.

In July 2010, Diamdel was selected as a country representative for Belgium in the prestigious European Business Awards programme in recognition of its innovative and successful business model. Diamdel has again been selected as a country representative in the 2011 European Business Awards programme.